URBANSADNESS

One creative direction. Every touchpoint.

Six ways in. One direction holding them together.

  1. 01

    Creative Direction

    The concept, the references and the visual rules that hold a brand together in every format.

    Seen in Bernardo Rostand, APT JM, Built to Suit, Eliane, Lar tem cheiro, Maceió, Margem Ceramic, Ostra House, TRK

    A "City happens" poster is pasted onto a white boarded wall with a paint roller, half in shadow.
  2. 02

    Photography

    Architecture, interiors, hospitality and fashion, photographed with an architect's attention to structure and light.

    Seen in SJ House, AVRA, Fallen Angel, APT JM, Built to Suit, Eliane, Lar tem cheiro, Maceió, Margem Ceramic, Ostra House, TRK

    A blue timber arched window with frosted panes set in a white rendered wall.
  3. 03

    Film

    Short films and moving image that carry the same direction as the stills.

    Seen in SJ House, Bernardo Rostand, AVRA, APT JM, Built to Suit, Eliane, Lar tem cheiro, Maceió, Margem Ceramic, Ostra House

    A man in a blue sweatshirt and wide cream trousers leans against a curving white wall in bright sun.
  4. 04

    Social Direction

    How the brand looks and moves online: the grid, the formats, the sequence and the tone.

    Seen in [PROJECT LINKS REQUIRED]

    Slender black vases holding single red lilies on a white console, cut by a diagonal band of sunlight.
  5. 05

    Campaigns

    Launches and seasonal stories, from the first idea to the finished assets.

    Seen in [PROJECT LINKS REQUIRED]

    A white gallery-like room: a woman in blue lies across a white armchair while another walks down the stairs, a blue painting on the wall.
  6. 06

    Ongoing Social Management

    We keep the visual direction going after the shoot: planning, editing and publishing, month after month.

    Seen in [PROJECT LINKS REQUIRED]

    An arm raises a red flower against a concrete wall, petals scattering through the air.

From start to finish.

  1. 01DiscoverWe learn the brand, the place and the people it is for.
  2. 02ConceptOne idea, and the visual language that carries it.
  3. 03ProducePhotography and film, directed on location.
  4. 04CreateThe production becomes a library of content.
  5. 05ManageWe keep the visual direction going online.

Not just a shoot. A content system.

Each production creates a structured library of high-quality visual assets that can be developed into an ongoing editorial programme.

The work doesn't end when the shoot ends.

  1. Raw project
  2. Creative direction
  3. Content
  4. Instagram / Social
Domus Mob's Instagram profile on a phone: a grid of furniture, objects and interiors in a quiet, consistent palette.
01@domusmob Feed
A Domus Mob carousel post on a phone: a timber shelving unit shown from the front and at three-quarters.
02@domusmob Carousel
A Domus Mob story on a phone: white silhouettes of the Barbatana chair from every side on a grey ground.
03@domusmob Story
Carousel frame: the Brick shelf drawn as a white silhouette on grey.
04@domusmob Carousel — 01
Carousel frame: the shelf from the front and at three-quarters, with its dimensions.
05@domusmob Carousel — 02
Carousel frame: the dark timber shelf styled in a room with books, objects and a turntable.
06@domusmob Carousel — 03
Carousel frame: close-up of the timber joint where shelf meets upright.
07@domusmob Carousel — 04
Story: the Boia armchair as a white silhouette, “feita para flutuar”.
08@domusmob Story
Story: a figure walks through a pale living room, “a casa da sua casa”.
09@domusmob Story
A Domus Mob reel: a bare foot steps past a dark timber table on a woven rug.
10@domusmob Reel

Show us what you're building.Show us what you're building.

Tell us about your business, your next project and what you want people to see. We'll start with a conversation.

Start a conversation →

Or write to hello@urbansadness.com