URBANSADNESS

Born in Brasília. Built between London and the Americas.

Urbansadness is a concept-led creative studio. We create the visual world around a brand, then keep it alive across every touchpoint.

  1. 01

    Brasília

    Urbansadness began in Brasília with Larissa. A graduate in architecture and urbanism, she developed an eye for space, light, proportion, material and the people who inhabit each place. That point of view remains at the centre of the studio today.

    Brasília: the ribbed concrete curve of a modernist building and its arched supports against a deep blue sky.
  2. 02

    The meeting

    Larissa and Matt met in Rio de Janeiro and became friends. Larissa was already working with clients across Brazil; Matt brought a background in technology, strategy and growth. They joined forces to take that creative point of view beyond Brazil and build a more complete way of working with international clients.

    Fine ripples drawn in pale sand by water, close up.
  3. 03

    Today

    Today, Urbansadness works across Brazil, the UK, the US and beyond, supported by trusted local creative and production partners. Creative direction, management and the visual language remain centralised within the studio — one point of view carrying the work from start to finish.

    BR · UK · USA

    Pale stone cladding and a cantilevered concrete volume, cut by a hard diagonal shadow.

The studio

Larissa Sad

CEO and Creative Direction

  • Creative Direction
  • Architecture
  • Photography
  • Visual Storytelling

Larissa leads the creative work. A graduate in architecture and urbanism, she gives every project its structure: proportion, material, light and the way people move through a space. Her eye is drawn to the ordinary, and to turning everyday life into something beautiful.

larissa@urbansadness.com

Matt Bamber

Strategy, growth & partnerships

  • Strategy
  • Growth
  • Partnerships
  • Commercial

Matt is British and leads strategy, growth and partnerships. He makes sure the creative direction has a clear purpose and a long life after the shoot.

matt@urbansadness.com

Show us what you're building.Show us what you're building.

Tell us about your business, your next project and what you want people to see. We'll start with a conversation.