URBANSADNESS
A kitchen under a slatted timber ceiling: a timber island with four stools, a steel hood, open shelving and a timber lattice screen on the right.
A kitchen under a slatted timber ceiling: a timber island with four stools, a steel hood, open shelving and a timber lattice screen on the right.

TRK

Project
TRK
Client
TRK
Year
2024
Category
Architecture
Our role
Creative Direction, Photography

Concept

Sophistication appears in the details, in the light and in everyday gestures, creating a narrative that goes beyond property.

TRK

A project conceived to build a visual universe for the estate agency, revealing different versions of its identity. From the agent in the office to the owner in a house, each scene explores the relationship between people, spaces and the atmosphere that defines the brand. Sophistication appears in the details, in the light and in everyday gestures, creating a narrative that goes beyond property. A broad, timeless photographic archive, conceived to accompany the brand's communication over many months, with aesthetic unity and freedom of language.

A woman in a white dress sits on a grey chaise beneath a large painting on a timber wall.
A double-height living room: grey sofas, a black grid table, a leather bench and a painting on timber panelling.
A woman in a cream jumper sits at a timber bar in front of a tall timber lattice screen.
A bearded man in a white roll-neck sits at a dark table with a phone and a glass of water, an open magazine beside him.
From above: a woman in white walks past pale sofas, a glass coffee table and a woven rug.
A pale passage between two timber-clad volumes opening onto a hedge and trees.
Past the dark edge of a timber panel, a woman in white sits in a grey armchair beside a leather bench.
An open magazine and a black folder on a dark table, a hand holding a phone beside a cup of coffee.
A woman in cream leans on a timber island on a black stool, a window of palms behind her.
A red brick wall and a long concrete bench among tropical planting, a strip of sunlight across it.
A woman in white blurs past concrete shelves holding ceramic bottles.
Through a dark doorway: a man in white reading in a garden beside a brick building.
A woman sits on a curved white sofa, seen from behind, timber doors open onto a dark room.
A snooker table on bent timber legs, a wine glass on its rail, a stone wall behind the glazing.
A woman in white blurs past a wall of faceted white ceramic tiles.
A man in black reads a magazine on a timber bench beside a tall timber door.
In a dark lounge, a woman reclines in a leather armchair, warm light from the rooms behind.
Hands holding an open magazine over grass and fallen leaves, a stone kerb beside them.
A woman in a brown robe lies across white pillows on a grey upholstered bed, a lamp beside it.
A woman rests her arms on the rim of a white freestanding bath between tall grey panels.
Through glass, a man in white working at a desk, the garden and framed prints reflected over him.
Closer: the woman on the lounger in shadow, the stone wall rising above the dark water.
From above: two rolled loungers on pale stone paving by the pool, a straw hat on one.
A woman under a straw hat lies on a lounger by the pool, grey paving and trees around her.

Credits

Creative direction
Urbansadness
Photography
Urbansadness
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